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Search Ranking 2013: What Google really looks for

Getting to the top of a Google search is the golden goose for many brands – indeed entire industries are dedicated to the arts of SEO and SEM.

While there's no magic bullet for getting into Google's good graces, a recent study from Searchmetrics that analysed 300,000 URLs shows some sensible ways for building a better brand presence.

Content wears the crown

Posting quality content ticks virtually every box when it comes to positive search rankings.

Most URLs with high rankings have more text links and rich media such as images and video. Having a robust internal linking structure also helps.  


A strong social media presence is equally important to search placement. The study found the top URLs had the highest number of likes, shares, tweets and plus ones. 

Frequently shared content also assists in search positioning. 


Keywords have lost some of their sway to content, yet remain important.

Keywords that are relevant to a post's title will help boost search rankings.


The way websites are designed remains important. For example, having a fast site speed, a description and relevant tags.

The study found that these factors didn't have a positive impact on ranking, however sites without these features slip down the ranking scale. 

This means these features are now prerequisites, rather than search superchargers. 

To read the full report visit searchmetrics.com

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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