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DIGITAL MARKETING NEWS

Facebook updates tools for Ads

Facebook has just updated the way marketers can create and manage ads through Facebook Ads Manager and Power Editor.

Ad-ons

Facebook announced the news in a blog post.

"We want every Facebook advertiser to get incredible value from their ad campaigns, and one way we can help advertisers do that is by offering tools that make ad creation and management simpler," Facebook wrote.

Management material

Facebook Ads Manager has been given a streamlined layout that more prominently features performance metrics, allowing users to easily see how their ads are tracking.

Importantly, users can now tweak their ads in real-time around audience filters and date range. Multiple ads can also be created and edited in the Ads Manager homepage, further speeding up the process.

Power Editor

Power Editor is Facebook's tool for large brands needing to keep tabs on multiple ads and campaigns. 

As part of the update Power Editor now features an improved layout for creating ads, advanced search and bulk editing.

To find out more visit facebook.com
 

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