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Facebook updates Video Metrics for Marketers

Facebook has updated and expanded its video metrics for Page Insights.

Here's what you need to know.

Minute by minute

The first update lets marketers see the aggregate minutes viewed, across all videos on a Page. This includes aggregates for three-second video views.

Previously, minutes viewed only covered individual videos. 

Digestible data

It’s now easier to digest your video metrics across a specific date range. This means you’re able to see how videos are performing across certain periods, rather than when videos were uploaded.

Finally, Facebook now lets you compare your current and historical video performance, via a new set of graphs. You can also rank your most popular videos, based on either minutes viewed, or total views.

What video metrics would you like to see from Facebook? Let us know in the Comments.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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