[SMK] Social Media Knowledge


Top 5 Tips to make sure your Trade Promotion is Legal

Trade promotions are a powerful and effective marketing tool, and done correctly, can have a positive impact on a business or brand.

But getting them right requires careful consideration of the key elements, and compliance with gaming, consumer and privacy laws. Here are our top tips for ensuring your promotion is legal.

1. Who can enter?

Is the promotion Australia-wide, or just in one state or territory? How old must entrants be?

Each state and territory has its own laws governing promotions. Do your T&Cs comply, and do you need permits?

2. How do they enter?

Your entry mechanic must be clear. Don’t jumble words together in running sentences that are difficult to decipher and make it hard for people to work out what to do. Get it?

Step out your mechanic in a logical sequence, using dot points if there are several steps.

If using social media to run or support your promotion, remember each platform has its own rules with which you must comply – or risk the promotion being taken down.

3. Prizes!

Describe your prizes clearly. Poorly described prizes can lead to misunderstandings and grumpy winners, which means bad PR. And you may have to fork out more than you’d planned.

4. And then there’s privacy

Don’t overreach when collecting personal information from entrants, collect only what you reasonably need.

Make sure you have both an information collection statement and a privacy policy.

5. Don’t get your wires crossed!

Marketing collateral must be a fair and accurate reflection of the T&Cs, and MUST NOT contradict them.

Be positive and enthusiastic, but make sure you inform your audience about important restrictions. You don’t want confusion.

And you definitely don’t want a ‘please explain’ from gaming authorities or the ACCC!

David Kelly is the founder of KHQ Approved, which offers fixed fee solutions across a range of areas (including marketing law and contract review).  Peace of mind from an experienced team for a reasonable price.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment