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Facebook Video Ads Hitting the Mark

In the quest for ads with deeper penetration, Facebook has discovered that 71% of consumers find their ads to be relevant.

High praise

Considering Facebook’s reputation only a few months ago, the company has listened and is pivoting their advertisement model.

A new study from video ad creation platform Primo surveyed 500 users of all ages between June and July of this year, yielding that 71% polled found ads better targeted to them as individuals.

Even beyond ads, more people are watching video on Facebook than YouTube, with a solid 47% to YouTube’s 41%, which is made all the more impressive considering the latter’s video specific model.

Comfortable with ads

According to the same study, 6% said they watch an uncountable amount of videos online, while 10% admitted to around ten to twenty videos daily.

The real baseline fell into the 28% range saying they watch five to ten videos daily, 32% saying two to five, and about 24% saying they probably keep it at two max.

Unsurprisingly, 60% of those polled were also strong social media users, posting Stories across several platforms. What kind of videos are being consumed seems to have less data, but the ads are certainly finding a niche.

How many videos do you watch online daily? Are you surprised by the numbers? Scroll down to the comment section and give us your thoughts.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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