[SMK] Social Media Knowledge


Facebook wants to help you plan your trips

Facebook looks to enter the travel market with the launch of City Guides.

Have Facebook, Will Travel

At this point, we shouldn’t be surprised. Facebook has demonstrated a consistent desire to make itself integral to virtually all aspects of daily life.

Their latest addition takes them into one of the few territories they’d yet to fully exploit: Travel.

While its pretty common practise for people to use Facebook to ask their friends for recommendations while on their travels, so far there has been no integrated FB functionality for serving this need.

That’s changing with Facebook City Guides

Follow in the footsteps of your friends

Residing within the ‘More’ menu on your Facebook app, City Guides provides users with a list of cities, a list of friends who have visited them and the places they’ve visited in those cities.

The City Guides point of difference is that it aims for a very personal angle. The highlighted spots are largely based on the travels of people you know—where they’ve been, stayed or eaten.

While that’s an intriguing take on a travel recommendation service, the potential downside is that if you don’t have many globe-trotting friends, you might not have a wealth of personalised info on which to draw.

Of course, Facebook has recognised that possible limitation. To help offset it, the guides also include a list of ‘Places the Locals Go’—essentially a list of the most popular and best-reviewed places in a given city.

So far the City Guides feature hasn’t been made available for everyone, but it’s in the works.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment