Facebook Watch is turning to late night comedians in an effort to attract eyeballs.
Laugh it up
Facebook Watch now features short-form clips from CBS staples The Late Show with Stephen Colbert and The Late Late Show with James Corden. All clips will feature ad breaks.
The move is aimed at younger viewers, who traditonally access this content on YouTube.
Easy does it
Facebook Watch launched in August last year, with a mix of original and partner content. While video is huge on the Facebook News Feed, enticing users to embrace Watch as a viewing hub has proved more challenging.
Ad revenue has been less than stellar for content creators on Watch, and viewing stats are hard to come by.
Conversely, YouTube has seen great success partnering with late night shows. One if the most popular clips on YouTube in 2017 was Ed Sheeran's appearance on Corden's Carpool Karaoke, which has amassed 41 million views in eight months.
Stay tuned to see if Facebook Watch can approach this in 2018.