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Facebookers using platform less for News

Despite Facebook’s best efforts, the issues of privacy and fake news have taken their tole as users flock less and less to the social network to get their news.

What’s up?

More and more users are getting their news coverage from other Facebook owned apps like WhatsApp and Instagram, while Facebook’s news street cred diminishes.

According to Reuters Institute for the Study of Journalism survey of 74,000 people across 37 countries, users would rather look to apps like Snapchat to stay informed.

The news stats

According to the survey, WhatsApp news accessibility is up 15% – even more so in countries like Malaysia and Turkey due do less liberal freedom of speech laws.

Nic Newman, lead author of the survey, believes “We’re seeing many switching their focus to more personal, private spaces like messaging apps for sharing and discussing.”

Podcasts are growing in global popularity as trust in social network news declines, and audiences of scheduled news bulletins continue to dwindle.

How do you get your news? Do you use social media to keep informed on current events? Give us your thoughts in the comment section below.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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