[SMK] Social Media Knowledge


Facebookers using platform less for News

Despite Facebook’s best efforts, the issues of privacy and fake news have taken their tole as users flock less and less to the social network to get their news.

What’s up?

More and more users are getting their news coverage from other Facebook owned apps like WhatsApp and Instagram, while Facebook’s news street cred diminishes.

According to Reuters Institute for the Study of Journalism survey of 74,000 people across 37 countries, users would rather look to apps like Snapchat to stay informed.

The news stats

According to the survey, WhatsApp news accessibility is up 15% – even more so in countries like Malaysia and Turkey due do less liberal freedom of speech laws.

Nic Newman, lead author of the survey, believes “We’re seeing many switching their focus to more personal, private spaces like messaging apps for sharing and discussing.”

Podcasts are growing in global popularity as trust in social network news declines, and audiences of scheduled news bulletins continue to dwindle.

How do you get your news? Do you use social media to keep informed on current events? Give us your thoughts in the comment section below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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