[SMK] Social Media Knowledge


Facebook’s 20 most eye-catching phrases

Researchers have recently announced which tri-word phrases foster the most shares, Likes, and comments on Facebook.

The perks of phrasing that works

According to 100 million article headlines posted between March 1 and May 10 this year, the breakdown tracked which three-word phrases were most popular of Facebook headlines.

At the top of the list, the most popular tri-phrasing is “Will Make You.” As in “12 Foods That Will Make You Beach Body Ready.”

Number two on the list? “This is why” with “can we guess” pulling into third.

Not all that labels is gold

In addition to the best headlines, the survey also announced the top least effect headlines in the sample range.

In first place: “control of your,” in second: “your own business,” in third: “work for you".

Though this list is not exhaustive, it does lend some insight into the more buzz-cringing familiar headlines plastering Facebook feeds. If anything, it’s a rubric of how to captivate while hinting at how to be original.

Have you found yourself incorporating these phrasings in your posts? We want to know what you think, just post to the comments below.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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