[SMK] Social Media Knowledge


Facebook’s 20 most eye-catching phrases

Researchers have recently announced which tri-word phrases foster the most shares, Likes, and comments on Facebook.

The perks of phrasing that works

According to 100 million article headlines posted between March 1 and May 10 this year, the breakdown tracked which three-word phrases were most popular of Facebook headlines.

At the top of the list, the most popular tri-phrasing is “Will Make You.” As in “12 Foods That Will Make You Beach Body Ready.”

Number two on the list? “This is why” with “can we guess” pulling into third.

Not all that labels is gold

In addition to the best headlines, the survey also announced the top least effect headlines in the sample range.

In first place: “control of your,” in second: “your own business,” in third: “work for you".

Though this list is not exhaustive, it does lend some insight into the more buzz-cringing familiar headlines plastering Facebook feeds. If anything, it’s a rubric of how to captivate while hinting at how to be original.

Have you found yourself incorporating these phrasings in your posts? We want to know what you think, just post to the comments below.

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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