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Facebook’s building its own AR Glasses

It was only a matter of time, really. Yes, Facebook's building its very own set of AR Glasses.

Virtual News Feed

The news broke at Tech Crunch's recent AR/VR event in Los Angeles, where Facebook's Head of Augmented Reality, Ficus Kirkpatrick, confirmed the platform was building its own hardware.

The move makes sense for Facebook, which has sunk much time and treasure into getting users to view 360 and VR videos.

Currently, the majority of users watch this content on either an Apple or Samsung phone.

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The revelation comes as Facebook ramps up production of other hardware devices. Last month Facebook Portal was announced, while Facebook-owned Oculus VR headsets have been steadily improving over the years.

While the tech behind VR is still clunky, AR could well be the next social battlefield with Snapchat, Google, Microsoft, and Apple all with like products in the works. Yet we still don't have hoverboards…

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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