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Facebook’s first foray into scripted TV approaches

The moment of truth is approaching: Facebook's getting close to launching its first scripted TV show. And it’s supposed to be quite funny.

Candid Camera

The series is the brainchild of comedian Nicole Byer, whose series Loosely Exactly Nicole was recently canned by MTV.

The show is a semi-biographical account of Byer’s life and she attempts to forge a career as a comedian and actress in Hollywood.

Now Loosely Exactly Nicole might be getting a new lease of life on Facebook., according to The Hollywood Reporter.

Lights, camera, upload

Facebook is gearing up for a big TV push, and has reportedly signed deals with BuzzFeed and Vox to make longer-form content.

Dipping its toe with an existing show might be a safe early bet for the platform. Hulu and Netflix have both seen success reviving shows previously dumped by networks.

But as Apple’s widely panned Planet of the Apps reveals, making good tech and making good TV are two very different things.

What are your thoughts on the upcoming social TV onslaught? Let us know in the Comments.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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