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DIGITAL MARKETING NEWS

Facebook’s new Mobile Ads for Retailers

February 11, 2022

Facebook has just launched new mobile ad units designed to boost in-store sales.

Walk in

Dynamic Ads for Retail lets retailers display products available in locations that are closest to the user viewing the ad. 

For example, if a nationwide fashion retailer is having a sale, the ads will only display nearby items in stock.

Ads can also be optimised, based on users' online and mobile shopping behaviour.  

Local love

Dynamic Ads for Retail are an update on the ad units Facebook rolled out for retailers in June.

Since then, Facebook says one million shop visits are occurring in 100,000 locations every day, for retailers using the service.

Dynamic Ads for Retail are currently being tested with partners including Abercrombie & Fitch, Macy's, and Target. A wider roll out is expected in October.

To find out more visit facebook.com/business.
 

Learn with SMK W/C 4th July 2022

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SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

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