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Facebook’s new Mobile Ads for Retailers

Facebook has just launched new mobile ad units designed to boost in-store sales.

Walk in

Dynamic Ads for Retail lets retailers display products available in locations that are closest to the user viewing the ad. 

For example, if a nationwide fashion retailer is having a sale, the ads will only display nearby items in stock.

Ads can also be optimised, based on users' online and mobile shopping behaviour.  

Local love

Dynamic Ads for Retail are an update on the ad units Facebook rolled out for retailers in June.

Since then, Facebook says one million shop visits are occurring in 100,000 locations every day, for retailers using the service.

Dynamic Ads for Retail are currently being tested with partners including Abercrombie & Fitch, Macy's, and Target. A wider roll out is expected in October.

To find out more visit facebook.com/business.
 

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September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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