Facebook has recently launched a new targeting tool based around user interests.

And while the feature is ostensibly for publishers, there's a lot brands can get from it. Here's a closer look.

Stay on target

In December Facebook announced the update in a blog post.

"To help you reach precisely the right people, we now offer the ability to target posts to a subset of the people that like your Page," Facebook Product Manger Holly Ormseth wrote.

So when posting a story about a sports game for example, the post will only appear to users who Like the teams playing.

Keep it simple

To use the new feature, which is currently only available on desktop, users must have the Targeting and Privacy setting enabled on their Page.

Once the post is ready to push out, brands can select from a variety of interests to target, including TV, movies and music.

Facebook can also suggest topics, based on the content of the post.

Post script

As part of the update Facebook also announced Post End Date, which allows Page admins to specify the time and date their post will stop appearing in the News Feed. Retired posts will still appear on your Page.

There has also been a refresh to Insights, with Domain Insights now showing more advanced data on how your Page and social plugins push traffic to websites.

To find out more visit media.fb.com.

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