[SMK] Social Media Knowledge


Facebook’s top trends 2013

In keeping with similar releases from Yahoo and Google, Facebook has just released its list of the top trends for 2013.

And while twerking and Miley Cyrus dominated other lists, it was Pope Francis that was Facebook's biggest star this year.

Father figure

Pope Francis was the most talked about topic globally on Facebook, followed by Election, Royal Baby, Typhoon and Margaret Thatcher.

For those that are curious, Miley Cyrus clocked in at number eight – ahead of Nelson Mandela in tenth position.

Australia talking

Closer to home, Australia's 12 million Facebook users were most interested in discussing Voting, Princess Kate, Cricket, Kevin Rudd and the Grand Final.

Love is in the air

The top global life event for Facebook users centred around relationships – either adding a relationship, getting engaged or getting married.

This was followed by Travel, Moving, Ending a Relationship and First Meeting a Friend.

Checking in

Facebook users are a diverse group and the places they checked-in were a truly global mix.

The hot spots included Disneyland, the O2 in London, Victoria and Albert Waterfront in Cape Town, The Golden Temple in Punjab and the MCG in Melbourne.

To find out more visit facebookstories.com.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment