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First Snapchat Ads recorded through Spectacles

Burger King and Sainsbury’s are the very first to create Snap ads using Spectacles, sunglasses with integrated camera set at the user’s eyelevel.

The benefit is creating quick and effective ads akin to what a Snap client may create themselves, making the ads more relatable to users as a whole.

Unique to Spectacle captured footage is the circular recording style, resembling the view of a fish-eye camera.

A national American holiday

Both brand ads went live on National Cheeseburger Day in the US, with Sainsbury’s appearing to UK clients.

Due to the success of Snapchat ads in the past, the use of Spectacles was a natural step if not an inevitability. With Snapchat’s popularity amongst younger demographics, we’re likely to see a rise in Snap ads with more companies to adopt.

Have you seen the new adds recorded with Spectacles? Do you believe these ads are more relatable to users? Give us your opinion in the comments below.

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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