With more people browsing and buying from mobile devices, it has never been more important for businesses to have a professional mobile presence.
However, this no longer means having to spend big dollars having an app developed.
There are now range of tools helping brands make their website mobile-friendly, making for an optimal user exprience. Best of all, you don't have to have a computer science degree to use them and many are free.
Here are five of our favourites.
GoMo
GoMo is a Google-led initiative that followed the search giant's acquisition of mobile-site building system DudaMobile. Simply enter your website's URL and GoMo will automatically create a Google-hosted mobile friendly version of your website based on customisable templates.
GoMo can also connects users with developers for most advanced features. Pricing is free for the first year then starts at $9 a month.
howtogomo.com
Mobify
Mobify employs an easy to use graphical interface that can have your mobile site up and running in no time. For companies with an online store Mobify's Mobile Commerce platform is specifically designed for supporting e-commerce for mobile.
The basic service is free, while plans including all the bells and whistles (white label branding, analytics) start at $249 per month.
mobify.com
Wirenode
Big brands like Reebok and Vodafone use Wirenode to deliver their mobile website needs. Wirenode's helpful editor makes building a mobile-optimised website easy, and includes a range of options including images galleries, polls and forms and Google Maps API.
For the ease of use and functionality business plans starting at US $13.50 per month offer good value.
wirenode.com
MobiSiteGalore
MobiSiteGalore is good for users who don't want a regular template, but don't necessarily need a custom-designed mobile site. This tool boasts a huge range of designer templates that can be extensively customised.
If you'd like further work done MobiSiteGalore will connect you with one of their designers. Pricing starts at $49 per year for a three-page pack.
mobisitegalore.com
MobilePress
Websites based on the WordPress publishing platform have a number of free plugins designed to create a mobile-friendly version of your site. Two to consider include MobilePress and WordPress Mobile Edition.
wordpress.org/extend/plugins/mobilepress
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