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Foursquare gets a facelift

Location based social networking site Foursquare has announced a major redesign of its website. The platform, which allows users to ‘check in’ to locations via mobile devices to unlock rewards and deals, will now offer greater search and discovery functionality on its website.

Bigger maps, more recommendations

Foursquare’s new look site will feature a larger map that shows users which of their friends are nearby, places that have specials and venues that are currently trending. The map will also include recommendations for places to visit at certain times. For example, users who check in at midday on a Wednesday will receive lunch options, while those checking in on Saturday night will be recommended restaurants, bars and weekend venues.

The new site will also include a new search function which allows users to browse for local businesses, and the ability to build lists that will allow for a ‘virtual tour’ instead of previewing one venue.

Foursquare revamp challenges local review sites

By increasing the ability of users to search and browse for local businesses instead of simply ‘checking in’ Foursquare’s website could challenge other local review sites Urbanspoon and Yelp, which will soon launch in Australia.

Foursquare's new website is now live.

www.foursquare.com

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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