[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Sony finds enthusiasts in their social community

Incorporating online and out of home collateral, the campaigns, by Euro RSCG, showcase key selling points of the cameras. The Speed of Life campaign promotes superfast image capture provided by Translucent Mirror Technology. The NEX Project, in partnership with VICE Australia, sees the compact cameras with APS-C sensors (like those used in DSLR cameras) capturing everyday urban experiences.

The NEX Project

Product

Sony NEX-5N and NEX-7

Concept

The selected creators took urban images with the NEX-5N, to inspire others to take different view on their urban environment.

Content creators

Stylist and director Britt McCamey, artist Mark Drew and designer, writer and skateboarder Max Olijnyk created photo essays for the campaign.

Partners

VICE Australia partners in the campaign and has published images provided by the creators.

Microsite

A microsite displaying the photo essays, profiling the creators and providing product information can be viewed on the web and is optimised for mobile.

Out of home

Images from the photo essays will be displayed Australia-wide in locations including phone booths, train stations and bus shelters. Urban galleries have also been created with pasted images. Some displays include LCD screens with video content.

QR

All outdoor collateral includes a QR code linking to the microsite.

Social media

The campaign is also highlighted on Sony’s YouTube Channel and Facebook.

Speed of Life Campaign

Product

Sony A65 and A77

Concept

Four photography enthusiasts selected from Sony’s social media community are guided by leading portrait photographer, Gary Heery to shoot to the theme: the speed of life.

Content creators

Chef Aaron McNulty, editor Yonta Taiwo, videographer Tim Locke and photographer John Sison were the selected content creators.

Microsite

The microsite explains the project and showcases the images, creators and product information.

Out of home

The images are used in billboards (including digital billboards), print and online.

The two campaigns illustrate great engagement with relevant communities in the online space.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Bets Big on Meta AI

Meta has recently amplified its role in the generative…

Meta has recently amplified its role in the generative…