[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Gmail gets into superstar territory with 1 billion users

The 1 billion club is a rarefied field, composing such superstars as Facebook and YouTube.

Now that space is a bit more crowded with the inclusion of Gmail.

Mail room

The news came amidst Google's recent earning report, which revealed Gmail now has over 1 billion monthly users. In 2012 Gmail had just 425 million monthly users, and 900 million last May.

It also brings Gmail into the same league as other Google heavyweights including Search, Maps, Chrome and Google Play.

Big business

According to recent figures, some 75% of customers access Gmail from a mobile device. The news comes as Google increases its offering for marketers and mobile users.

Google Drive has recently been beefed up for mobile, while Inbox by Gmail composes automatic replies for you.

2016 has started off well for Google. It's recently formed parent company Alphabet just leapfrogged Apple to become the most valuable public company in the world.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU