[SMK] Social Media Knowledge


Facebook’s latest News Feed tweak: what you need to know

The mysterious world Facebook's News Feed has just received an important overhaul: it now delivers content based (in part at least), on what users want to see.

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Facebook announced the update in a blog post.

"The actions people take on Facebook—liking, clicking, commenting or sharing a post—are historically some of the main factors considered to determine what to show at the top of your News Feed.

"But these factors don’t always tell us the whole story of what is most meaningful to you."

The solution: ask people what they want to see, and give it to them.

Top ten

Facebook has begun quizzing tens of thousands of users via a Feed Quality Panel, which asks Facebookers to rate content.

Facebook says after taking the survey and tweaking the News Feed, most users reported experiencing more relevant content that they were more likely to engage with.

The bottom line

So what does this mean for Page Admins? Facebook says the change will not impact the majority of Pages. It recommends avoid calls-to-action such as asking for clicks, and click-bait titles in general.

Fairly sensible stuff really, and re-emphasises the need for all brands to be delivering relevant, high quality content for users.

If you'd like more tips of how to ace your content plan, check out Facebook's News Feed Best Practices page.


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