[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google advice to Optimise App Notifications

Google has published a short guide to best-practice push notifications.

Noticed in the noise

App notifications can reach both active and lapsed app users. When they get good interaction, their app generally experiences better retention rates.

Because they work, more apps are using them. As they become more commonplace, it’s increasingly challenging to ensure your message isn’t lost in the noise.

On the Google Play Developer Medium blog, Ryan Richmond of Google Play Games offers an evidence-based guide to cut through. His focus is on games, but the advice carries across to all types of app.

Purpose, brevity, selectivity and A/B

Most of the advice relates to communicating ‘the right things at the right times’. They must provide meaningful value to users, or they’re noise.

Stats show, for example that sending more daily notifications is correlated with users opting-out. So, reduce the number of push notifications, especially in the early user experience.

Giving users a choice about the kinds of notifications they receive. This way, they can opt out of what they see as noise, but still get your messages where it matters to them most.

Richmond recommends that app managers always conduct A/B testing before global rollout, to give confidence that changes will be beneficial.

Ever uninstalled an app because of its notifications? In the comments below, shout out the noisiest notifying apps.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment