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DIGITAL MARKETING NEWS

Google Analytics 360 and Salesforce join…forces

In a bid to connect ad data, marketing, and sales, Google Optimize is offering a full picture of advertising metrics for campaigns, websites, emails, and more.

Clear, concise, and comprehensive

Google is streamlining advertisement analytics for businesses of all sizes by adding higher “experiment limits” as apart of the new 360 and Salesforce powered Google Optimize.

Since Google’s release of Optimize last year, the new analytics tool has been designed to aid clients in improving site experience at no cost.

Now, clients can run five simultaneous experiments regarding customer segments and which to prioritise. Google is also offering a “Getting started with Google Optimize” video series to smooth the learning curve.

Step by step video help

Perspective users can watch the video series before creating an Optimize account. Users will be able to better grasp the analytics tools and understand the work ahead of them.

Google’s latest directives are geared towards getting as much quality analytics in as accessible a format as possible, creating a greater culture of understanding marketing metrics.

Businesses of every size will benefit from the comprehensive new strategy, but it will be the results that matter and so far clients are impressed.

Have you used Google Optimize? How have you found the analytics to stack up? Let us know what you think in our comment section below.

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