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DIGITAL MARKETING NEWS

Google Analytics rolls out myriad of updates

Google has recently released a laundry list of updates and feature add-ons for Google Analytics.

Google Data Studio at zero cost

Google Data Studio is removing its five report cap. Users will now be able to share aesthetically pleasing dashboards and reports without limit.

Google Tag Manager AMP Containers

AMP (Accelerate Mobile Pages) brings sophisticated web implementation to previously complex page building. GTM (Google Tag Manager) has infused AMP Containers to simplify needed measurements for integration with AMP.

Google Data Studio PostgreSQL Connector

Following the subsequent launch of MySQL connector, demand for a PostgreSQL steadily rose and Google has launched a sleeker, newer version in Google Data Studio.

Triple your support marketing decisions

As companies continue to use data to grow the customer experience, accessibility has become paramount. Insights gained in data is now more conducive than ever through collaborative and artful communication.

Google Analytics Walkthrough

Google’s certified partner E-Now has release a complementary book for analysts, marketers, front-end developers, and managers to up their skills when first entering the versatile world of Google Analytics.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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