New reseach from Seek shows online content is slated to become a $313-billion-dollar industry by 2019, as companies focus on the digital experience over television.
Digital overtakes traditional mediums
Over the past five years, jobs in marketing communication have risen 5%, with brand management increasing by 13%. Roles in marketing have jumped by 24%.
Seek's research shows digital platforms have become the preferred mode of consumption and marketers are clueing into the shift.
Fortune favours the flexible
The biggest change in marketing trends has been marked by smaller companies as oppose to media giants of old.
Integrated media campaigns have become the dominant form of advertisement, allowing for scalpel-like targeting of desired demographics, as oppose to traditional blank media and radio coverage, with online content an afterthought.
With millennials continuing to fill positions of digital content advertisement, the set-and-forget add campaigns of the past are being supplanted by the reflexive nature of digital platforms.
As this new form of media evolves we may see a very different marketing landscape on the horizon.