[SMK] Social Media Knowledge


Study: Work in Digital Comms on the Rise

New reseach from Seek shows online content is slated to become a $313-billion-dollar industry by 2019, as companies focus on the digital experience over television.

Digital overtakes traditional mediums

Over the past five years, jobs in marketing communication have risen 5%, with brand management increasing by 13%. Roles in marketing have jumped by 24%.

Seek's research shows digital platforms have become the preferred mode of consumption and marketers are clueing into the shift.

Fortune favours the flexible

The biggest change in marketing trends has been marked by smaller companies as oppose to media giants of old.

Integrated media campaigns have become the dominant form of advertisement, allowing for scalpel-like targeting of desired demographics, as oppose to traditional blank media and radio coverage, with online content an afterthought.

With millennials continuing to fill positions of digital content advertisement, the set-and-forget add campaigns of the past are being supplanted by the reflexive nature of digital platforms.

As this new form of media evolves we may see a very different marketing landscape on the horizon.

Learn with SMK through November

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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