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DIGITAL MARKETING NEWS

Google feed infused with Hyperlocal News

Google is bringing a ‘Community Updates’ feature to News, giving an AI-driven hyperlocal edge to the feed experience.

Personalised to the postcode, or more

As Google’s feed gets more and more personalised, it will surprise no-one to hear that they’re now also looking to provide content that is geo-targeted to a super-detailed degree.

The objective, they say is to ‘bring you information about news and events happening right in your own backyard so you’ll always know what’s going on’.

From where here news comes

Of course, Google isn’t in the content generation business. Nor are they down with picking vetting individual content submissions. So, where is all this local info going to come from?

So far, they’re tipping bloggers and high-school newspapers as primary sources of local news content. Of course, the bloggers of note will be ones focussed on the goings-on in their locality rather than a vocation or topic.

When it comes Down Under

Okay, it’s not here yet.

Community Updates launch first in the USA first. It's starting with news.google.com and soon integrating with the News & Weather app. There is no firm advice on when it will spread outside America, but these things often happen quickly.

Will Google’s increasingly local focus open up a new niche for community -based bloggers as influencers?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

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SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
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