[SMK] Social Media Knowledge


Google feed infused with Hyperlocal News

Google is bringing a ‘Community Updates’ feature to News, giving an AI-driven hyperlocal edge to the feed experience.

Personalised to the postcode, or more

As Google’s feed gets more and more personalised, it will surprise no-one to hear that they’re now also looking to provide content that is geo-targeted to a super-detailed degree.

The objective, they say is to ‘bring you information about news and events happening right in your own backyard so you’ll always know what’s going on’.

From where here news comes

Of course, Google isn’t in the content generation business. Nor are they down with picking vetting individual content submissions. So, where is all this local info going to come from?

So far, they’re tipping bloggers and high-school newspapers as primary sources of local news content. Of course, the bloggers of note will be ones focussed on the goings-on in their locality rather than a vocation or topic.

When it comes Down Under

Okay, it’s not here yet.

Community Updates launch first in the USA first. It's starting with news.google.com and soon integrating with the News & Weather app. There is no firm advice on when it will spread outside America, but these things often happen quickly.

Will Google’s increasingly local focus open up a new niche for community -based bloggers as influencers?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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