[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google muscles up YouTube Live, cuts cord on Hangouts

Google+ continues to die a death of a thousand cuts.

The latest indignation: live streaming feature Hangouts on Air has been cut off at the knees in favour of YouTube.

Live it up

Google explained in a blog post that from September 12 users wanting to publish a live broadcast will have to do so via YouTube Live.

Some Hangouts On Air features such as Q&A and Showcase won't survive the transplant. Instead Google is giving users the option of Google Slides and social media outreach in their place.

Realpolitik

Hangouts On Air was arguably Google+'s most successful feature. And while some G+ diehards might be sad to see it go, it makes sense for Google to get all its live-streaming eggs in one basket.

Especially with the recent strides of Facebook Live and a resurgent Periscope.

To find out more visit support.google.com.
 

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Google Boosts YouTube Ad Options

Google Boosts YouTube Ad Options

In a digital landscape dominated by video, YouTube continues…

In a digital landscape dominated by video, YouTube continues…