[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google says Gmail is Secure

Recent bad press about the potential for third-parties to access people’s Gmail communications has prompted Google to release a statement about the security and privacy measures on their flagship email platform.

What Google doesn’t do

Google has long denied crawling emails for profiling and ad targeting data.

Also, Google doesn’t grant third parties access to your data without your permission. Users may deny requested permissions when installing any non-Google application.

Blocking bad apps

Third-party apps can add functionality to the core Gmail experience. But the connection between other apps and Gmail can be exploited to breach security.

Google says developers must accurately represent themselves and any reasons for data collection. Data that does not help an app complete its stated function may not be collected. If a developer breaches the policies that define these rules, their apps will be suspended from the Play Store.

It’s not clear, however, how often Google does this or how effectively their policies are policed.

G Suite admin tools

For enterprise users, blocking all non-Google apps is an option, but it’s not the only way to stay safe. G Suite admins can audit and whitelist trusted app extensions to facilitate added functionality without ceding security.

Would security concerns make you think twice before sending sensitive communications via Gmail?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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