[SMK] Social Media Knowledge


Facebook bins a bunch of Apps

Hello, Moves, and tbh are all being axed by Facebook due to low usage, and will be phased out over the coming weeks.

Goodnight sweet princes(s)

The apps on the chopping block represent various directions of testing that Facebook hasn’t been impressed with, or have simply been yielding poor results.

Hello was launched for Android users back in 2015, and allowed users to combine Facebook contact info.

As of July 31st, the Moves app and API will be removed, having launched in 2014 and failing to compete with the iWatch fitness craze.

To be honest, we’re through

Facebook’s short lived third-party tbh app launched in 2017 and was targeted towards US high school students, but is also being put out to pasture.

Being considered a regular bump in trial and error, Facebook apologiised to customers still using these apps but says priority needs to be given elsewhere.

With fingers in so many pies, it’s no surprise Facebook would close up shop on its least popular APIs and focus on whatever phase comes next. RIP Moves, we barely knew ya.

What do you think shutting down these three APIs means for Facebook? Did you utilise any of the canned apps? We want to know in our comments below.


Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment