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DIGITAL MARKETING NEWS

Facebook bins a bunch of Apps

Hello, Moves, and tbh are all being axed by Facebook due to low usage, and will be phased out over the coming weeks.

Goodnight sweet princes(s)

The apps on the chopping block represent various directions of testing that Facebook hasn’t been impressed with, or have simply been yielding poor results.

Hello was launched for Android users back in 2015, and allowed users to combine Facebook contact info.

As of July 31st, the Moves app and API will be removed, having launched in 2014 and failing to compete with the iWatch fitness craze.

To be honest, we’re through

Facebook’s short lived third-party tbh app launched in 2017 and was targeted towards US high school students, but is also being put out to pasture.

Being considered a regular bump in trial and error, Facebook apologiised to customers still using these apps but says priority needs to be given elsewhere.

With fingers in so many pies, it’s no surprise Facebook would close up shop on its least popular APIs and focus on whatever phase comes next. RIP Moves, we barely knew ya.

What do you think shutting down these three APIs means for Facebook? Did you utilise any of the canned apps? We want to know in our comments below.

 

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