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DIGITAL MARKETING NEWS

Groupon gives brands a new deal

Groupon is preparing to launch a feature that will allow brands to appear on its website, even if they don't currently have deals running.

Deal or no deal

The pages are set to launch later this year and will feature information such as location and special offers that are available on the brand's website, but not necessarily Groupon.

Extra Info such as user tips (for example, the best room to request in a hotel) will also be shown, in addition to an improved search function.

A new look website and app will also be rolled out to European markets to accompany the update

Groupthink

The update comes as Groupon looks to attract more website traffic, rather than relying on its ubiquitous email mail outs.

According to commScore, Groupon's visitor traffic has declined 15 per cent over the past year.  

In addition to the new look, Groupon is also fostering relationships with larger brands including Starbucks and Harry Potter Studios, to shift perception of the site as exclusively the domain of budget deals.

Stay tuned to see if brands think Groupon's new offering is a good deal.

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