[SMK] Social Media Knowledge


Happy Holidays from SMK

As we're about to wrap up for 2016, we'd like to take the opportunity to thank all our readers and clients for their time and support over the past year.

The last twelve months have been busy here at SMK Central Command. We've launched a bunch of new course topics including Snapchat, Messenger, Social Analytics, LinkedIn Ads and Customer Experience (CX).

This year also saw the launch of SMK Digital Excellence and SMK Advisory.

Digital Excellence is our membership program tailored for individuals, organisations, and agencies looking to upskill and optimise across multiple areas and teams.

Advisory is our new consulting service designed to assist private and public sector clients around strategic, tactical, and cultural goals for digital and social platforms.

Over the past 12 months we've led 137 courses and in-house training sessions across Australia and New Zealand, working with 1634 industry professionals. 

We've also ramped up our blog posts to 15 a week, and are now posting three eNewsletters from Monday to Friday. All the while reporting on the always evolving landscape of social media marketing (hello Snapchat, RIP Vine).

Next year is set to be even bigger for SMK. Select 2017 courses are now available online, and our full training calendar will be published in early January; with updated content including content marketing, video, crisis management, Facebook and Snapchat Ads.

We wish a safe a happy holidays to all our readers. See you again when we're back on Jan 4 2017.

Take care and keep posting!

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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