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How to build an awesome LinkedIn Profile

LinkedIn has released an infographic showing how to build an awesome profile on the social network for professionals.

Here's what you need to know.

Basic housekeeping

First off, start with a profile picture. LinkedIn profiles with a picture result in 9X more connection requests.

Make sure you add your current position, top five skills, and industry too, which can result in 8X more profile views.

Don't forget to add your education. LinkedIn says profiles featuring an education background attract 17X more messages from recruiters.

Location, location

But you're not done yet! Adding a location means you're 23X more likely to be found in LinkedIn searches. 

Finally, adding a summary is a great way to wrap up how awesome you are.

Summaries are also the most common section recruiters look at when viewing profiles.

LinkedIn recommends including your experience, skills, motivation, and interests in your summary.

To find out more visit blog.linkedin.com.

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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