Live streaming is a great way to broadcast your events to an online audience, and more brands are successfully using streaming to engage and connect with their customers.
To get started with Live Streaming
Firstly, you should make sure you plan for your live stream. Think about who is your target market, what type of event you are streaming, and where you are streaming from.
It’s also important to decide your marketing objectives for this activity, as it will guide you on what streaming platform to choose from.
Choose your lectern
There are several platforms available: YouTube Live, Facebook Live, Periscope, Livestream, Meerkat, Ustream.
Each has different features and audiences. Choose the one that aligns with your goals.
When it comes to choosing your equipment, remember to use a tripod if using your phone, and consider a microphone to improve sound quality.
Now you're ready to start promoting your stream in advance across your social accounts. And make sure to monitor social media, comments, and questions during the live feed.
How brands are using live stream
Brands are successfully using live stream to make special announcements and products introductions.
From interviews and influencer outreach to behind-the-scene coverage and live events such as presentations, live streams can be an easy way to reach more eyeballs without shelling out for advertising.
ABOUT THE AUTHOR
Lucio Ribeiro, is a co-founder and lead strategist of specialised Social Media agency Online Circle Digital where he works with large and medium size brands in developing their digital marketing strategy and execution. He is considered a thought leader on digital marketing authoring articles in digital innovation and social media strategy, speaking in seminars and judging global awards.