[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

How to get started with Live Streaming

Live streaming is a great way to broadcast your events to an online audience, and more brands are successfully using streaming to engage and connect with their customers.

To get started with Live Streaming

Firstly, you should make sure you plan for your live stream. Think about who is your target market, what type of event you are streaming, and where you are streaming from.

It’s also important to decide your marketing objectives for this activity, as it will guide you on what streaming platform to choose from.

Choose your lectern

There are several platforms available: YouTube Live, Facebook Live, Periscope, Livestream, Meerkat, Ustream.

Each has different features and audiences. Choose the one that aligns with your goals.

When it comes to choosing your equipment, remember to use a tripod if using your phone, and consider a microphone to improve sound quality.

Now you're ready to start promoting your stream in advance across your social accounts. And make sure to monitor social media, comments, and questions during the live feed.

How brands are using live stream

Brands are successfully using live stream to make special announcements and products introductions.

From interviews and influencer outreach to behind-the-scene coverage and live events such as presentations, live streams can be an easy way to reach more eyeballs without shelling out for advertising.

ABOUT THE AUTHOR
Lucio Ribeiro, is a co-founder and lead strategist of specialised Social Media agency Online Circle Digital where he works with large and medium size brands in developing their digital marketing strategy and execution. He is considered a thought leader on digital marketing authoring articles in digital innovation and social media strategy, speaking in seminars and judging global awards.

Learn with SMK through April

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment