Facebook wants in on the e-market rush and make it easier to browse and purchase products through their official app.
Facebook shopping
In their latest endeavour to drive user product discovery and increase sales, the social media network is pushing Facebook Collection and its trappings to give advertisers and edge.
To create a “canvas” to ensnare shoppers, Facebook suggests pairing video or imagery with relevant products and presses the importance of fast, seamless loading to strengthen the shopping experience.
Inspirational video features can help bolster e-commerce when coupled with brands and product catalogues. Michael Kors saw a 19% increase in online sales with 11.9X in return on ad spending.
Building momentum
Facebook Collection suggests building a consumer-friendly mobile alternative to official landing pages to keep in step with preferred shopping methods, while building interest in the product.
Advertisers can read more about Collection here to follow various strategies to use the platform to sell products, build awareness, and create their own dynamic ad campaign.
Have you used Facebook Collection in your advertising? What do you think about the latest recommendations? Join the discussion in our comment section.
RECOMMENDED FOR YOU
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
Meta Trials Facebook To Threads Crossposting
Meta is testing a feature that will let users…
Meta is testing a feature that will let users…
Google Removed 170 million Dodgy Google Reviews in 2023
Google receives a lot of contributions across Maps and…
Google receives a lot of contributions across Maps and…