[SMK] Social Media Knowledge


How to make the most of Facebook Collection

Facebook wants in on the e-market rush and make it easier to browse and purchase products through their official app.

Facebook shopping

In their latest endeavour to drive user product discovery and increase sales, the social media network is pushing Facebook Collection and its trappings to give advertisers and edge.

To create a “canvas” to ensnare shoppers, Facebook suggests pairing video or imagery with relevant products and presses the importance of fast, seamless loading to strengthen the shopping experience.

Inspirational video features can help bolster e-commerce when coupled with brands and product catalogues. Michael Kors saw a 19% increase in online sales with 11.9X in return on ad spending.

Building momentum

Facebook Collection suggests building a consumer-friendly mobile alternative to official landing pages to keep in step with preferred shopping methods, while building interest in the product.

Advertisers can read more about Collection here to follow various strategies to use the platform to sell products, build awareness, and create their own dynamic ad campaign.

Have you used Facebook Collection in your advertising? What do you think about the latest recommendations? Join the discussion in our comment section.

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