Facebook has created a comprehensive list of the best ways to drum up capital through video engagement and the best ways to keep an audience.
Effective video content
Publishers and creators can now better focus their priorities to foster stronger interactions between their viewers and create and maintain loyal fanbase.
Top of the list, get your name out there. Build audiences where people seek similar content outside of News Feed. Set and meet creative expectations for your viewers. Create a consistent experience.
Maintain a consistent release schedule. Riddle Me This and ESPN First Take have generated large audience bases through fan invites, group discussions, and spirited comment dialogue.
Success in the works
Facebook has been innovating new formats to monetise video content, like Pre-Roll (ads appearing before videos), Preview trailers (found in News Feed), Ad Breaks, and stricter pre-brand safety checks.
Refined Monetisation Eligibility Standards and Content Guidelines for Monetisation outline changes, such as third party Pages no longer being able to monetise views. Static images in video format are also being banned.
The takeaway is that Facebook is cracking down on poor quality and disingenuous ads while creating more space for legitimate advertisers. Which is the equivalent of tightening your belt but on bigger pants.
Are you surprised by any of the changes in standards? Give us your thoughts in the comments below.