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DIGITAL MARKETING NEWS

How to Monetise Video on Facebook

Facebook has created a comprehensive list of the best ways to drum up capital through video engagement and the best ways to keep an audience.

Effective video content

Publishers and creators can now better focus their priorities to foster stronger interactions between their viewers and create and maintain loyal fanbase.

Top of the list, get your name out there. Build audiences where people seek similar content outside of News Feed. Set and meet creative expectations for your viewers. Create a consistent experience.

Maintain a consistent release schedule. Riddle Me This and ESPN First Take have generated large audience bases through fan invites, group discussions, and spirited comment dialogue.

Success in the works

Facebook has been innovating new formats to monetise video content, like Pre-Roll (ads appearing before videos), Preview trailers (found in News Feed), Ad Breaks, and stricter pre-brand safety checks.

Refined Monetisation Eligibility Standards and Content Guidelines for Monetisation outline changes, such as third party Pages no longer being able to monetise views. Static images in video format are also being banned.

The takeaway is that Facebook is cracking down on poor quality and disingenuous ads while creating more space for legitimate advertisers. Which is the equivalent of tightening your belt but on bigger pants.

Are you surprised by any of the changes in standards? Give us your thoughts in the comments below.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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