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How WhatsApp’s new video feature could help brands

February 3, 2022

WhatsApp continues its push for all things video in a bid to lure new users – and presumably advertisers.

Look at this

WhatsApp users no longer have to wait precious seconds for a video to download, before they can watch it. 

Videos can be streamed during the download process, making viewing more streamlined. 

Baby steps

While it's a small step, it brings WhatsApp into line with bigger fish such as YouTube, which offers a similar feature.

Shaving a few seconds off video download times could encourage more users to tune in, and brands to post video ads.

The update comes soon after WhatsApp released video calling for its 1 billion users. There's also a Snapchat-esque Stories function in the works.

The update is available for Android users, with a wider roll out expected shortly.
 

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