[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram adds a new way to creatively reply to Stories

Instagram is now making it possible for users to respond to Stories through videos, photos, and boomerangs.

Instant gratification with style

Users will be able to respond via video to a Story just like traditional posts, with the added flare of stickers, text and a plethora of other unique embellishments.

Replies will be accompanied by a thumbnail of the original video image, making it easier to indicate which part of the Story your friend is replying to.

As per usual, you will still be able to keep track of who has replayed the Story and who has taken a screenshot.

We do not need words

What Instagram has presented is a completely textless approach to replying to Stories, solely through images and video.

The addition seems like a feature that could have easily been included at launch. Whether or not there has been a demand remains to be seen but it does fit with the usual Instagram repertoire.

Will you be replying to friend through video and photos alone? Is this an exciting addition to the Instagram experience? Let us know in the comment section below.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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