[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram Archive now Live

March 25, 2022

Instagram has recently been dabbling with feature called Archive.

It appears the testing went well, and Archive is now available globally to all Instagrammers.

Finders Keepers

As the name implies, Archive is a place you can save photos and videos, in a separate part of the app.

Tapping the “Three Dots” Button at the top right of a post will let you send content to your personal vault, where only you can view them.

24 Hours No More

Archive is in some ways a turnaround from Instagram and Snapchat’s main offering: ephemeral content that disappears after 24 hours.

By giving users the ability to access their preferred posts at a later date, Instagram could keep eyeballs away from Snapchat while boosting its engagement stats.

Win win?

Would you use Instagram Archive for you brand? Let us know in the Comments.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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