Instagram has recently been dabbling with feature called Archive.
It appears the testing went well, and Archive is now available globally to all Instagrammers.
As the name implies, Archive is a place you can save photos and videos, in a separate part of the app.
Tapping the “Three Dots” Button at the top right of a post will let you send content to your personal vault, where only you can view them.
24 Hours No More
Archive is in some ways a turnaround from Instagram and Snapchat’s main offering: ephemeral content that disappears after 24 hours.
By giving users the ability to access their preferred posts at a later date, Instagram could keep eyeballs away from Snapchat while boosting its engagement stats.
Would you use Instagram Archive for you brand? Let us know in the Comments.