[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram cracks it with Marketing Spam

In a sensible move that's long overdue, Instagram is pushing back against marketing spam in a big way.

Spamalot

There are an increasing number of services that employ bots to automatically like or comment on Instagram accounts. The idea is to win you more followers and make your account more visible.

These bots can like and comment very quickly, so quickly in fact they’ve been known to slip by Instagram’s anti-spam filters.

Fees for this sort of thing start at US$10 per month.

Push back

Now Instagram is blocking accounts that engage in these spammy practices. However it's not as easy as flicking a switch. New suspect accounts pop up all the time, putting Instagram’s censors in a whack-a-mole position.

However to keep users and marketers coming back for more, Instagram is persisting.

The last time Instagram cracked down on spam in 2014, the user counts of certain celebrities plummeted. (We’re looking at you Bieber and Kim Kardashian.)

Stay tuned to see if there are any new high-profile casualties.

Do you think Instagram’s update will help your brand on the platform? Let us know in the Comments.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Video Up 38%

LinkedIn Video Up 38%

Video content is becoming increasingly important on LinkedIn. Watch…

Video content is becoming increasingly important on LinkedIn. Watch…