Twitter has kitted out Direct Message with shiny new Customer Service tools, giving users more scope to engage with brands.
Message in a Button
Brands can now add buttons to Direct Messages, which allow customers to take certain actions.
For example visiting a web page, following an account, starting a Direct Message with another account, or composing a tweet.
You can customise the text on the buttons, and add up to three on a message. And yes, the buttons support emoji.
Expect more in this space as Twitter faces increasing heat from Messenger, which is aggressively targeting business users – often with its army of bots.
Do you use Twitter Direct Messages? Let us know how in the Comments.