[SMK] Social Media Knowledge


Instagram overhauls and intensifies its web presence

Image-sharing service Instagram last week unveiled updates to its Photo Page website giving users increased ability to interact with photos directly from their computers.

The update allows the Photo Page to act as more than just a dead-end target for click links from Twitter and Facebook, and signals a move from the originally mobile-centric app toward desktop interactivity.


Instagram's renovated Photo Page allows users to log in and edit their profiles, follow new friends, like and comment on different photos from a desktop Web browser. The other tweak is a fresh look for the page, featuring larger images and replacing the original dark theme with a new blue and white theme reminiscent of the app.

Instagram user interface designer Maykel Loomans announced “the new Photo Page” in a tweet featuring a screenshot of the redesign.

One Small Step

While the change is welcome, the update still lacks feature parity between the app and its web presence. Users can only access content by clicking on external links and the Photo Page website still doesn’t have a central feed or a direct-uploading service.

The page overhaul also neglects many of the updates that were recently brought to the iPhone version in its first major update since Facebook acquired the photo-sharing app earlier this year.

Although the app has a long way to go in its expansion beyond the phone, the new Photo Page is a step forward for Instagram as it shifts from an iOS-only experience to one that increasingly works across all devices.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


Leave a Comment