[SMK] Social Media Knowledge


Instagram reaches new Advertiser Milestone

Instagram has breezed past another lucrative milestone: 2 million monthly advertisers.

Marketers on the grow at Instagram

The increase in mobile video engagement has led to a influx of advertisement, up more than 80%.

The extra video content can be paralleled with the emergence of Instagram Stories and spurring new marketing opportunities for brands.

Lionsgate tailored 10 short-format videos from the original trailer for La La Land. Each of the shorter videos were adapted for targeting key categories of interest for users, ushering a 24-point rise in ad call, eight points in awareness and four in viewing intent.

DIY increases video popularity

Home improvement fans have taken to Lowe’s producing do-it-yourself videos through the Stories format. Online retailer YOOX was an early adopter of Stories and raised ad recall 11 points and awareness by six.

Part of Stories success draws from its efficiency, allowing for marketers to simply trim existing TV spots into playful showcases.

As mobile device usage continues to surpass that of laptops and home computers, Stories will prove to be the progenitor of a new kind of short form advertising.

Have you noticed these Instagram ads? Would you put your business on Instagram Stories? Let us know in our comments section.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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