Instagram has breezed past another lucrative milestone: 2 million monthly advertisers.
Marketers on the grow at Instagram
The increase in mobile video engagement has led to a influx of advertisement, up more than 80%.
The extra video content can be paralleled with the emergence of Instagram Stories and spurring new marketing opportunities for brands.
Lionsgate tailored 10 short-format videos from the original trailer for La La Land. Each of the shorter videos were adapted for targeting key categories of interest for users, ushering a 24-point rise in ad call, eight points in awareness and four in viewing intent.
DIY increases video popularity
Home improvement fans have taken to Lowe’s producing do-it-yourself videos through the Stories format. Online retailer YOOX was an early adopter of Stories and raised ad recall 11 points and awareness by six.
Part of Stories success draws from its efficiency, allowing for marketers to simply trim existing TV spots into playful showcases.
As mobile device usage continues to surpass that of laptops and home computers, Stories will prove to be the progenitor of a new kind of short form advertising.
Have you noticed these Instagram ads? Would you put your business on Instagram Stories? Let us know in our comments section.