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Instagram releases first figures

Instagram has released its first ever usage figures, and numbers look promising.

Engaged, active, growing

Instagram revealed it has 90 million Monthly Active Users, while 40 million photos are uploaded every day.

But its the engagement levels of Instagram users that is truly impressive. The photo-sharing platform currently clocks up 8500 Likes and 1000 comments per second.

To put this in context, Facebook has 37,037 combined Likes and comments every second. The fact that Instagram is mobile-only makes these figures more remarkable.

New terms of service

Instagram faced a consumer backlash last year when it changed its terms of service, hinting that user's data would be shared with other platforms and may appear in advertising material.

The ensuring uproar caused Facebook-owned Instagram to back peddle and redraft its terms, which will be rolled out this week with increased privacy safeguards.

Instagram faced further flack in December when it shut off support for Twitter Cards, meaning Instagram users could no longer post images directly to Twitter from their Instagram account.

However, if these figures are anything to go by, it seems Instagram has weathered the PR storm and is on track for an even bigger 2013.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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