[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram Search gets more like Facebook

Instagram is trialling a new search feature that gives you more info about other users and accounts.

Searching for answers?

Certain users can now access a refreshed search page on the Instagram app that closely resembles Facebook's search layout.

The rehashed search features users with large followers, and whether they have a verified account.

You can also see who in your follower list is following high profile users.

Make it count

With Instagram advertising ramping up this year, this update makes it easier to find influencers – something that could help brands looking to connect with relevant taste-makers.

While the new search is still being tested, don't be surprised if this minor but handy update gets a wider roll out shortly.

Learn with SMK through August 2022

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

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