[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram serves up your Location History

Facebook is going to be receiving location data from Instagram users, and not everyone's happy about the news.

Trust is tricky

Now that Instagram’s founders have resigned, Facebook has ben spotted playing with a new prototype for privacy settings.

Instagram location history will soon belong to Facebook, which means GPS coordinates would feed information to Facebook to help with advertising demographics.

Geo-tagged data would be held from your Facebook Profile’s Activity Log, which may include detailed daily maps of physical locations you’ve visited.

Too much value?

Now that Adam Mosseri, close friend to Mark Zuckerberg, is the new head of Instagram, some have speculated this could mean squeezing more revenue out of Instagram.

Creating value out of a platform is nothing new, but let's hope for everyone's sake notification spamming, intrusive ads, and data mining is kept in check.

You can expect Snapchat will be keeping a close eye on proceedings.

What are your thoughts on Facebook data mining from Instagram? Is this a nefarious turn or just marketing as usual? Let us know in the comments below.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Instagram Moves To Vertical Grid

Instagram Moves To Vertical Grid

Instagram has introduced a major update to its profile…

Instagram has introduced a major update to its profile…