[SMK] Social Media Knowledge


Can you guess the World’s Most Valuable Brands?

Apple, Google, and Amazon have been named the most profitable companies in the world, and it’s a first.

Seasons change

For the first time, Facebook is not among the top valued global brands, which could spell a new climate for social digital media.

Interbrand's Best Global Brand report reveals Apple’s dominance at $214 billion, the first ever company with a trillion dollar total value.

Both Google and Apple have been trading off the number one spot for the past six years.

The brand forecast

Amazon has been soaring up the ranks while other companies still drive for the top 100 spot, including big names like Tesla, Thomson Reuters, and Smirnoff.

Among the rising stars are streaming services Netflix and Spotify. This is the first year one of the FAANG (Facebook, Amazon, Apple, Netflix, Google) stocks have failed to rank.

At this level of competition, the top ten spots are all a matter of billions and nothing to scoff at but it is telling that Facebook has made its smallest splash in six years.

What do you think it means that Facebook dropped from the top spot? Could this be an outlier or a prediction of times to come? Let us know in the comments below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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