[SMK] Social Media Knowledge


Instagram Stories gets the Carousel treatment

Instagram is bringing the success of its Carousel Ads format to the popular Stories section.

And round the wheel it goes

With more than 800 million monthly users, Instagram has a robust base for ad potential, which makes sense that it would incorporate an already established ad format like Carousel to Stories.

Advertisements in Stories will no longer be relegated to only video or photo, a request which came directly from businesses and advertisers, according to Director of Product Marketing Susan Rose.

The appeal comes from the inherent ability to bundle multiple types of media into a single ad and tell a small cohesive story to sell their message.

The ‘it’ factor

Advertisers are interested in engaging their audience through the more interactive tools Instagram offers, like drawing tools and stickers.

Having already tested the Carousel Ads approach in Stories with Coca-Cola, Gap, and Paramount, a broader roll out is in the works.

Interactive advertisements may not be new, but this is certainly the largest rollout with a set standard. Now it remains to be seen what kind of Stories advertisers want to tell.

Are you surprised at the adoption of Carousel Ads to Stories? Give us your thoughts in the comment section below.

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