[SMK] Social Media Knowledge


Instagram Stories gets the Carousel treatment

Instagram is bringing the success of its Carousel Ads format to the popular Stories section.

And round the wheel it goes

With more than 800 million monthly users, Instagram has a robust base for ad potential, which makes sense that it would incorporate an already established ad format like Carousel to Stories.

Advertisements in Stories will no longer be relegated to only video or photo, a request which came directly from businesses and advertisers, according to Director of Product Marketing Susan Rose.

The appeal comes from the inherent ability to bundle multiple types of media into a single ad and tell a small cohesive story to sell their message.

The ‘it’ factor

Advertisers are interested in engaging their audience through the more interactive tools Instagram offers, like drawing tools and stickers.

Having already tested the Carousel Ads approach in Stories with Coca-Cola, Gap, and Paramount, a broader roll out is in the works.

Interactive advertisements may not be new, but this is certainly the largest rollout with a set standard. Now it remains to be seen what kind of Stories advertisers want to tell.

Are you surprised at the adoption of Carousel Ads to Stories? Give us your thoughts in the comment section below.

Learn with SMK through November

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment