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Instagram Stories > Snapchat Stories

Acting more hare than tortoise, Instagram Stories has leapfrogged the platform that inspired its inception: Snapchat Stories.

Suck it up

Instagram Stories now has 200 million daily users, giving it a healthy lead over Snapchat Stories' 161 million daily users.

The rise of Instagram Stories has been startling. After launching in August last year, the feature had 100 million daily users by October. By January this year that figure had rise to 150 million.

Bigger is better

Instagram's habit of adopting Snapchat's most successful features may not be the most noble, but it's been ruthlessly effective. And the trend looks set to continue.

To mark passing 200 million dailies, Instagram released Selfie Sticker and Printing features, which bear more than a passing resemblance to Snapchat's 3D Stickers.

Snapchat's challenge this year will be staying one step ahead of Instagram, and the might of Facebook. 

Do you use Stories on Snapchat or Instagram? If so, which platform performs best? Let us know in the comments!

Learn with SMK through August

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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August's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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