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Instagram Stories > Snapchat Stories

Acting more hare than tortoise, Instagram Stories has leapfrogged the platform that inspired its inception: Snapchat Stories.

Suck it up

Instagram Stories now has 200 million daily users, giving it a healthy lead over Snapchat Stories' 161 million daily users.

The rise of Instagram Stories has been startling. After launching in August last year, the feature had 100 million daily users by October. By January this year that figure had rise to 150 million.

Bigger is better

Instagram's habit of adopting Snapchat's most successful features may not be the most noble, but it's been ruthlessly effective. And the trend looks set to continue.

To mark passing 200 million dailies, Instagram released Selfie Sticker and Printing features, which bear more than a passing resemblance to Snapchat's 3D Stickers.

Snapchat's challenge this year will be staying one step ahead of Instagram, and the might of Facebook. 

Do you use Stories on Snapchat or Instagram? If so, which platform performs best? Let us know in the comments!

Learn with SMK through June

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June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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