[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram to build Shopping App

Now that Instagram is getting serious about making in-app purchases,it's not surprising to learn team IG is developing a new standalone platform.

Insta-shopping

Very soon, users could find themselves able to browse collections direct from retailers, all via a new app rumoured to be called IG Shopping.

Though only a whisper around the campfire, sources say the app is well positioned to become Instagram’s first major push into e-commerce.

Over 25 million businesses are ready to push their own wares through the new platform, 2 million of which are advertisers, according to Facebook Chief Operating Officer Sheryl Sandberg.

Ripples in the cash pool

According to Instagram, four out of five users follow at least one brand. Creating a standalone app creates a new home for direct to consumer advertising and sales.

As many businesses have an Instagram account already, the transition becomes even more appealing as their marketing won’t be afloat amongst social and personal posts. Easier to find, easier to provide.

Are you excited for a standalone shopping app from Instagram? Do you think it can compete with the likes of Amazon? Give us your thoughts in our comment section.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU