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Instagram’s big milestone

Instagram has breezily passed another major milestone: 800 million monthly users, at an average of 500 million daily active users.

New growth for Instagram

The uber-popular platform has added 100 million new monthly active users in just five months.

At this rate, Instagram is on track to join the billion club in early 2018. And advertisers have noticed.

More users mean more marketers

Instagram announced that it has accrued 2 million advertisers, up a staggering 1 million since March, which has largely been due to small and medium businesses joining their marketing platform.

Time spent by users is also up 80% with users producing over four times as much content per day since 2016.

The new numbers could be troubling to Snapchat as Instagram’s growth continues to skyrocket. Having also cloned many of its rival’s key features, an 800 million strong user base makes Instagram formidable.

Has Instagram struck a winning blow against Snapchat? Have you been engaging more with Instagram? Let us know in our comment section below.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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